SALES FUNNEL PROFILINGSales funnel profiling compares target marketing goals to targeting results.
Inbound, outbound and social media drive prospects into sales leads databases.
Marketers know that requesting too much information increases abandon rates.
Accordingly, sales leads databases often contain minimal prospect information.
With sales funnel profiling we append segmentation data to sales leads records.
We create sales leads profiles and compare them to your target marketing goals.
Sales leads that match target marketing goals then receive full marketing priority.
We can also segment sales leads by media source to evaluate media productivity.
Sales leads profiling is a positive feedback loop that improves targeting accuracy.
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