Customer profiling and market segmentation define key customer characteristics.

Media targeting profiles connect key customer variables to media targeting options.

The scope and complexity of inbound, outbound, and social media is challenging.

Each media has unique targeting practices, assumptions, strengths and limitations.

We fully explore media targeting options relative to key customer targeting variables.

We then create unique targeting profiles for each media to optimize targeting accuracy.

Our focus is to optimize target marketing accuracy - we do not buy or manage media.

Media targeting options change frequently so we recommend frequent profile updates.