Mt. Shasta 094We build b2b email databases and we’ve developed a unique list building process to optimize title quality, title depth and market coverage. Those are the mountains we have been climbing.   

We do the complex and difficult work you want b2b database experts to do for you. We love solving b2b data problems. It’s what we do. It’s our passion. We’re good at it.

Below are links to learn how we build b2b email databases.

Data Analytics

Title Balancing

One Stop Shopping

Target Titles & Target Companies

Market Coverage Measurement

Bounce Testing & Duplicates



We’ve developed powerful analytics software to tirelessly analyze and screen b2b email data to optimize database quality.

We use custom wildcard queries to assure that each title we select contains key title words you have requested.

We use custom fuzzy logic software to assure that each company record we select accurately matches your target companies.



Our analytics software is designed to precisely select target titles and authority levels within each target company while staying within max count per company constraints.

Our selection process can be used for Account Based Marketing (ABM) or Persona Marketing campaigns. It’s that good.

We can select specific titles within specific departments and balance title coverage within the selected departments.



We source b2b email data from multiple list vendors to optimize title quality, title depth and market coverage by expanding the available inventory of titles and companies for selection screening.

We manage all of the list vendor negotiations, count requests, data screening, list orders and data reformatting so you can concentrate on developing successful marketing campaigns.

We receive list vendor preview files prior to purchase to select the best titles for your b2b email database.



We build a custom target title matrix that identifies key title words and authority levels that are associated with your decision makers and influencers.

We’ve developed a custom SIC code matrix to enable you to easily analyze broad industries, granular market segments and micro-markets to define your marketing universe.

We use Hoover’s market segmentation and corporation data to define your target companies. It’s the best business data that is available for this purpose.



We optimize market coverage by incrementally acquiring net new company coverage from multiple list vendors.

We measure market coverage by comparing companies within your b2b email database to your defined target companies.

We generate database summary reports that include title counts, company counts, state counts and SIC code counts to enable you to fully understand the structure and quality of your b2b email database.



We screen email records with a third party email verification service to identify and remove invalid email records to minimize bounce rates within your b2b email database.

We remove 2 types of duplicates: traditional duplicates (exact email address) and enhanced duplicates (same name, title, company with different email addresses) to assure that your b2b email database contains only one record per person.


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Contact Us:

Frank Jamieson
President – Applied DM Research
DMA Norcal Board Member
Sales Leads Mgmt Association Board
2 Commercial Blvd, Suite 201A
Novato CA 94949

HQ Office

Applied DM Research, Inc.
2 Commecial Blvd., Suite 201A
Novato, CA 94949